Sunday, October 21, 2018
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Content Assistance

In an era where your customers have the ability to seek and get answers to any question they can think of, you, too, are blessed with opportunities of your own!  Think about how many times a day you ask Google (or Siri, Cortana, or Alexa) for something. This is how over 97% of consumers look for answers.

This desire and ultimate ease to learn also presents the ultimate opportunity for businesses to be on the delivering end of the education consumers want. The go-to for answers for practically everything starts on our phones and other electronics.  When you, as a business can provide deliverable content that answers your customers’ questions, helps solve their problems, gets them out of a bind, moves them forward, you have a relationship in the making.

Content comes in several shapes, sizes and forms.  The primary goal of all content is to attract and draw your prospective customers to you.  Nailing the right content will achieve this for you several ways. 

Different forms of content include:

  • Articles
  • Blog Posts / Guest Blog Posts
  • Reviews
  • E-Newsletters
  • FAQ's
  • How-To's
  • eGuides / eBooks
  • Videos
  • Presentations
  • Photographs / Galleries
  • Bios

You don't have to do all of these.  But, it's helpful to acknowledge that providing relevant and valuable content is one of the least expensive, so most cost effective methods of connecting yourself to prospective customers who will need you.  Allow me to squash the myths that you have to be an expert in SEO and be a great writer to achieve the benefits great content will provide.  You don’t!  You just have to have great knowledge, which, more than likely, you have in abundance.  We can help incorporate SEO where it needs to do its magic. 

Let’s leave it here and reinforce that with over 97% of customers asking Google for answers, you can cash in on the opportunities to educate all those who ask questions that you can answer!  Next, book yourself a free consultation that will help you understand better how you can begin easily and quickly with a Content Plan that can turn your knowledge into a cash machine, that will facilitate engagement with your business and generate qualified leads in ways you may not be used to. 


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