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Better Leads For You

Get quotes from up to 3 pre-screened home service professionals.


Want more people to fill out your Contact Form
on your website? 

Contributed by Diana Herzan

Of course you do!  We hear from businesses often that are perplexed as to why their Contact Forms are not filled out more often, and in some cases, are not filled out at all.  If you fall into either of these categories, you are amongst a lot of company.   It’s never enough to simply add a Contact Us page to your website and then sit back and wait for leads to roll in.  It doesn’t work that way.  There are some things that are important to understand before you build your Contact Page that will make you more successful in the “leads rolling in” department.  Keep reading for some tips that will help you get the Contact Forms on your website filled out more often.                                                            

                                 Want more people to fill out your Contact Forms on your website?

First, a few things you need to know before you do anything else:

  1. Slightly over 96% of the visitors that come to your website are just not ready to buy or hire

  2. Approximately 99% of visitors to most websites leave without any interaction

  3. Once you’ve captured the attention enough to get traffic to your website, you literally have no more than 8 seconds to present compelling enough reasons to stick around

  4. After the 8 second mark, if “compelling” hasn’t been reached, it’s adios cowboy for most visitors

  5. A slow loading website will initiate exits from your site very quickly

  6. The more relevant landing pages you have on your website, the more opportunities you have to create compelling moments, the more leads you are likely to get

Second, before you decide your Contact Form conversion rate needs improvement, find out what constitutes a good conversion rate. 

  1. Realize what you are considering a conversion.  Mostly, a conversion consists of any number of actions taken on your website that provides value to you.

  2. Valuable actions taken on your website can be in the form of an inquiry through your Contact Form, an email newsletter signup, a webinar registration, product brochure download, a whitepaper download, etc.

  3. Understand that the average conversion rate for websites worldwide is just a spec over 2%, according to a study conducted by Fireclick, an industry leading provider of website analytics services.

Initially when you see a whopping 2%, you may wonder if it’s all worth it.  Well, it most definitely is worth it.  Remember that represents an average.  We know of many businesses whose website conversion rates are over 15%.  Yours can be, too.                    

What you can expect as a “good” conversion rate varies depending on your industry. Take into account these rules of thumb. 

  1. For “necessary” home services, such as plumbing, heating, electrical, tree services, etc., those services you need to call on, visit-to-lead conversions can exceed 15%.

  2. For higher ticket or “non-necessary” home services such as remodeling, visit-to-lead conversions are lower, more like 1% to 4.5%.

  3. B2B services can expect more mid-range visit-to-lead conversions between 5% and 8%.

Okay, so how do you make all this happen?  Go to NEXT below for a great list of tips that will not only help you get the Contact Forms on your website filled out more often, many will convert into quality leads for you as a result.  



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