The Service Guide's Trust Matters Marketing

TRUST MATTERS
MARKETING

Incorporates Smart
Trust-Building Strategizing

Smart On-Topic
Content Strategizing

Smart CTA
Strategizing

Results In Smart Quality Lead Generation

Without Trust Building Strategies, nothing else your business has will resonate with potential customers the ways you need them to!

Discover the wide-reaching benefits to your business of providing an education as a Trust-Building tool!

Knowledge is not only empowering, it is a super motivator! One of the smartest gifts you can give inquiring customers is the opportunity to learn something from you. More often than not, it returns as a two-way gift. When you become seen as the expert you are, plus, someone who is putting the customer first, the next thing you know, those customers will naturally give you their trust in return.

The sweetest part is this education is what helps them make more informed and smarter decisions... which is exactly what they want! And who better to get it from, then YOU? Educate first and watch trust follow second is a huge step in trust-building.

Use our Resident Expert Program to help you achieve this! It's easy for visitors online to reach out to you through our RESIDENT EXPERT PROGRAM. Your RESIDENT EXPERT status helps generate opportunities for you with customers who have questions or issues they can turn to YOU for.

Routinely translate your pearls of wisdom into profit and successes. Do it often and do it better than your competitors ever could!

Find out how this program increases your leads and your profits!

TRUST MATTERS
MARKETING

Incorporates Smart
Trust-Building Strategizing

Smart On-Topic
Content Strategizing

Smart CTA
Strategizing

Results In Smart Quality Lead Generation

How can content generate great leads for you?

By default, you are already in a great place to be generating great leads, as long as you recognize where you are and what you need to do direct those leads in your direction!

What do we mean? Your potential customers are already creatures of the SEARCH universe! When they want to know something, they ask their search engine. As a business owner, you are existing in a world, as well, where you can definitely jump in to these SEARCH processes and be "the one" who provides some of the answers and solutions your customers are trying to learn about.

This is where providing smart On-Topic Content not only helps inquiring customers, but it helps you, too, position yourself as an expert, an authority, someone who knows what they are talking about, and someone who can help.

How does The Service Guide's Resident Expert Program help you provide content?

You can get in front of inquiring customers looking for answers to questions we are sure you will know or looking for solutions we are sure you can help them with. They come in to The Service Guide through our Ask An Expert form. Some come in from our Contact Page.

Most, however, will be generated independently from us and will be punched into a phone, a laptop or desktop computer as part of one of your (hopeful) customer's online searches.

Why is this important? Because this is where your information gets the opportunity to be delivered as relevant content that addresses that hopeful customer's inquiries.

It first becomes a connection between them and YOU. It next serves as YOUR stage to prove your knowledge and that you know your stuff. After that, it shows them you are out there willing to provide a free education in the hopes it will help them in some way. Lastly, if they still need more, which in many cases, they do, you have helped them to feel you are a safe, confident, reliable resource for them to turn to.

Strategically published On-Topic Content like these will provide more opportunities to get in front of more hopeful customers looking for information and solutions they can get from YOU!

What is the Answerville Library?

The Answerville Library is a platform The Service Guide created to help catalog, for loss of a better word, helpful home-related, relevant information. It is part of our model of being a Personal Home Manual, helping homeowners connect to expertise and answers to everything home.

Local contractors and service providers are selected from our Resident Expert Network to help provide answers to questions consumers routinely ask them about. Our tools also help us identify trending searches and popular topics being inquired about online. Knowing these help us guide the experts who can address these inquiries the best.

Consumers can search for these answers while on The Service Guide. PLUS, for inquiring customers elsewhere online, the content also gets delivered as search engine results providing the answers or solutions being searched for.

What's the bottom line? How does providing relevant content provide you with good leads?

Add it up! Every time a visitor clicks onto content that is provided by YOU, you increase your chances to earn them as a lead or a customer by 10%. Imagine if you had two published pieces of content? Four, six or even up to ten!? This is why this matters!

There is more good news! Providing content, answers, and solutions gets you noticed. Adding smart CTA (Call-To-Action) Strategizing to your content will help customers engage with you, contact you, choose you to help them.

Go to Smart CTA Strategizing

Ready to have a conversation about how to become a Resident Expert?