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Your Personal Home Manual ~ Connect To Expertise And Answers To Everything Home
Your Personal Home Manual ~ Connect To Expertise And Answers To Everything Home

​TRUST MATTERS
MARKETING >>

Purposefully Combines

Smart
Trust-Building Strategies

​Smart On-Topic
Content 

Strategies

Smart 

Call-To-Action 
Strategies

​Your Smart On-Topic Content will routinely deliver answers to prospective customer searches > creating connections > proving your knowledge > with many converting into motivated leads

Recognizing online searches as opportunities for what they are is key in being able to turn those opportunities into leads!

​​What's the bottom line?  How does providing relevant content provide you with good leads?


Add it up! Since you are in the service industry, every time a visitor clicks onto content provided by YOU or even about YOU, you increase your chances to earn them as a lead or a customer by 12.4%. Imagine if you had two published pieces of content? Four, six or even up to ten!?  This is why this matters!

There is a strong importance to making sure you publish some of your content on websites other than your own!

Hmmmm... Let me guess?! You already have content on your own website and are thinking, "Is that good enough? Do I need to do more?" The first answer is, "Of course, content on your website is always helpful. You should definitely provide that value." 


The second answer is, "There are huge additional benefits to you for also publishing some of your content on relevant, reputable websites, other than your own. This is part of what makes this smart strategy smart! So, Absolutely, YES, you should do more!" Go here to learn why. 


How Can Content Generate Great Leads 
For You?

You are already in a great place to generate great leads! 


Your potential customers are trained creatures of 
the SEARCH universe!  When they want to know something, they ask their search engine. You know 
the drill!


Recognizing those searches as opportunities for what they are is key in being able to turn those opportunities into leads!


As a business owner, you exist in the same world. Except, YOU have the ability to operate on the other side of those searches and initiate delivery of the answers and solutions your customers are searching for. 


Providing Smart On-Topic Content not only helps inquiring customers. It helps you, too. It positions you as an expert, an authority, someone who knows what you are talking about, and someone who can help.


Respectfully advising, if you want great leads, you should absolutely be considering this strategy if you don't already have a solid plan for this in place.

Find out what topics your potential customers are searching for!

Create Connections That Lead To Valuable Customer Relationships

A variety of inquiries from consumers looking for answers 
and solutions come in to The Service Guide through our 
Ask An Expert form. Some come in from our Contact Page.  

Most, however, are generated independently from us and will be punched into a phone, a laptop or desktop computer as part of your (hopeful) customer's online searches. 

This is where your content can be delivered as relevant search results, giving YOU a stage to prove your knowledge.

When this happens, you've created a connection between them 
and YOU, many of which will transition to valuable customer relationships.

Strategically published On-Topic Content provide strong opportunities to get in front of customers looking for information and solutions they can get from YOU! 
Yes! This is definitely starting to make sense!
Would you like to have a conversation to learn more about becoming a Resident Expert?
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Inquiring customers get answers and solutions to their home-related questions and searches.

What is the Answerville Library?

The Answerville Library is a platform The Service Guide created to help curate and catalog helpful home-related, relevant information. It is part of our model and mission to help homeowners connect to expertise and answers to everything home.

Local contractors and service providers are selected from our Resident Expert Network to help provide answers to questions consumers routinely ask them about. 

Our tools also help us identify trending searches and popular topics being inquired about online. Knowing these help us guide the experts who can address these inquiries the best. 

Consumers can search for these answers while on The Service Guide. PLUS, for inquiring customers elsewhere online, the content also gets delivered as search engine results providing the answers or solutions being searched for.
There is also more good news!  Providing content, answers, and solutions definitely gets you noticed. Adding smart CTA (Call-To-Action) Strategizing to your content will help customers take the next steps with you, engage with you, contact you, or choose you to help them. 
NEXT: Smart Call-To-Action Strategies > >

Review These Key Takeaways Before Implementing Your First Or Next Smart Content​ Strategy To Ensure You Get Your Best Results!

If you have a lot of competitors or you feel your service industry has become crowded or maybe you are just starting out

If you have a lot of competitors or you feel your service industry has become crowded or maybe you are just starting out

Differentiation needs to be your goal!

You have to stand out from the other fruit

You have to stand out from the other fruit

Dare to be the grapefruit amongst the apples and oranges! One of the best ways you can differentiate your business is with a strong, effective, winning Content Marketing Strategy. Chances are you will be ahead of your competitors straight out of the gate!

11 Essential Reasons Why You Should Have A Solid Content Marketing Plan In Place

11 Essential Reasons Why You Should Have A Solid Content Marketing Plan In Place

Earns trust / Is influential / Reaches a wider audience / Drives traffic straight to you / Creates connections / Builds Relationships / Strengthens your brand and reputation / Generates more solid leads / Motivates more conversions / Can result in 48% larger sales / Leads can be 7x more likely to close

Reminder Of The Role A Smart Content Marketing Plan Should Play For Your Business

Reminder Of The Role A Smart Content Marketing Plan Should Play For Your Business

Smart Content Marketing should not be salesy or push your products or services. Its job is to provide value, foster engagement, and positive customer experiences. This is done with well-written and intended pieces that guide readers through their customer journeys, while also presenting the author as a trusted, credible source within their industry.

Breakdown Of Your Benefits When You Apply Smart Content Marketing Effectively

Breakdown Of Your Benefits When You Apply Smart Content Marketing Effectively

First and foremost, you will earn trust early on! Establish awareness of your brand and your knowledge. Increase “quality” traffic straight to YOU! Will connect to people who already need what you know.

There are even more benefits you stand to experience when you implement a Smart Content Plan

There are even more benefits you stand to experience when you implement a Smart Content Plan

Establish valuable customer relationships. Generate stronger leads faster. Instill confidence and loyalty. Help strip away uncertainty and vulnerability. Higher and faster conversions. Larger sales. Improved SEO. Cost effective!

There is an importance to making sure you publish some of your content on websites other than your own

There is an importance to making sure you publish some of your content on websites other than your own

Partnering with relevant, reputable 3rd-party websites is part of what makes this smart strategy smart. First, you reach a wider audience. Plus, buyers are savvy and cautious about content that scream “obvious self-promotion.” Instead, aligning with the right 3rd-party websites helps legitimize you, plus advances your trustworthiness, credibility, and authenticity.

The only way to get somewhere different is deciding you are no longer willing to stay where you are

The only way to get somewhere different is deciding you are no longer willing to stay where you are

Differentiating yourself takes courage and decisive actions! One of the most worthwhile strategies, Smart Content Marketing, will surprise you at what you will experince when you do this right!

NEXT: Smart Call-To-Action Strategies > >

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We invite you to have a no-pressure, no-obligation conversation to see if becoming a Resident Expert is a good fit for your business!