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Get to know our founder

Diana Herzan

Diana Herzan is a long-time resident of the Minneapolis, Minnesota area.  Transplanted from the east coast, she has raised a family and lived in the area for over 30 years.  Her family brings her more joy and delight than anything in her world.  Diana is blessed to have been involved in marketing, a life long interest for the duration of her career.  It is hard to use the word, "work" to describe what she has the privilege of doing each day.  She will tell you it is definitely more fun the word "work" implies.


"I love living in Minnesota.  Growing up out east, I would have never known I would become a Midwesterner.  I originally came here for my first job out of college and have been here ever since.  Minnesota is a wonderful place to live and raise a family.  It is a place surrounded with  friendly, helpful, caring and genuine people.  Minnesota is beautiful and full of opportunities to enjoy so many aspects of life."

Diana thinking in office

Truly blessed

"I am truly blessed with a wonderful family, great friends, and amazing business relationships.  Most of the joys in my life are because these people are in my life!"


Diana Herzan

Founder of The Service Guide

Also blessed to love what I do every day

"Marketing has fascinated me my whole life.

So thrilled to have been able to work in a field I have loved for a very long time! 

It has never gotten old!"


Diana Herzan

When I went to college, I was one of those lucky people who knew what I wanted to do when I graduated!  Marketing has always seemed fascinating to me.  Believe it or not, my intrigue with marketing started as a young kid. 


Watching commercials on TV was always interesting to me.  I tended to "see" TV commercials differently than most 12 year olds.  I would sit and wonder how someone thought of the ideas for them.  Growing up, some kids were playing house or with chemistry sets.  I took to analyzing TV commercials.


Was I a marketing nerd in the making?  I think, yes!


When I went to college, I strengthened my love for marketing and enhanced it by sharing a love for psychology.  Makes sense, as when you think about it, Marketing is essentially the Psychology of the Consumer!


After earning a Marketing degree from Syracuse University, I have enjoyed and loved a great run in marketing related work ever since.  I feel very blessed to have been able to work in a field I have loved for a very long time!  It has never gotten old!

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